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March 7, 2025

Character Development - Part 1

This article discusses the essential elements of creating a compelling protagonist in storytelling.

Rick Erickson

Storyteller

Rick is founder and main contributor to A LIFE Story. His extensive work with biopharma has led to innovative clinical team trainings and contributions to early to late stage company successes.

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#storycraft

#brand strategy

Understanding Your Protagonist

In storytelling, the protagonist is the character that drives the narrative forward. A well-developed protagonist is essential for engaging your audience. Start by defining their goals, motivations, and conflicts. What do they want? What stands in their way? These elements create depth and relatability.

Key Traits of a Protagonist
  • Relatability: Readers should see parts of themselves in the protagonist.
  • Growth: A compelling protagonist often undergoes significant personal growth throughout the story.
  • Flaws: Flaws make characters more human and relatable.

By focusing on these traits, you can create a protagonist that resonates with your audience.